New Delhi. JSW Paints, a part of JSW Group, has signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors. The company is set to release its first marketing campaign featuring these two actors. The integrated marketing campaign, conceptualized by TBWA India, will be rolled out in the company’s existing markets in South and West India and will be aired during the IPL from this month.
The company gave this information on Thursday. JSW Paints is part of the $ 12 billion JSW Group. JSW Paints said in a statement that the company will launch an integrated advertising campaign with both artists. It will be introduced in the company’s existing southern and western India markets.
JSW Paints Managing Director Partha Jindal said that we will promote our concept of ‘any color, one price’. It will be an honor from our love for Indians towards colors. He said that India is getting younger and better by the day. We wanted such a brand ambassador for our product and we believe that Alia Bhatt and Ayushmann Khurrana are apt to carry forward our message of unity and cohesion. The company offers 1,808 colors under its ‘Any Color, One Price’ offering.
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